Compare the 2023 Ford Bronco and 2023 Jeep Wrangler
Having the right vehicle for your adventures and excursions makes all the difference in how confident you feel during them and how enjoyable they are. Options among off-road SUVs have been limited in recent years, but the return of the Ford Bronco brought more competition to the table for models like the Jeep Wrangler. There's a lot to consider when buying an adventure-ready SUV, so we've compared the 2023 Ford Bronco and Wrangler to help you choose between them.
| Ford Bronco | Jeep Wrangler | |
|---|---|---|
| Starting MSRP | $36,445 | $34,865 |
| Engine Power | 300 hp @ 5,700 rpm | 285 hp @ 6,400 rpm |
| Engine torque | 325 ft-lbs. @ 3,400 rpm | 260 ft-lbs. @ 4,800 rpm |
| Transmission | 10-speed shiftable automatic | 6-speed manual |
| Fuel Economy (City/Hwy/Combined) | 20/21/20 mpg | 17/23/19 mpg |
| Cargo Space | 38.3 cu. ft. | 31.7 cu. in. |
*Comparison source: Edmunds (https://www.edmunds.com/car-comparisons/).
Features
The feature package of the Ford Bronco continues to show how it provides better driving experiences than the 2023 Wrangler. The Bronco has an infotainment system that includes wireless Apple CarPlay and Android Auto, which aren't available in the Jeep SUV. The Ford Bronco also provides a standard feature package with Forward Collision Warning and the Lane-Keeping System that aren't standard in the new Wrangler.
Go Off-Road. Not Offline. Available Bronco® technology brings added confidence fun along, as you leave civilization behind.
Bronco® abounds with beautiful nature-inspired colors and materials. Lush forests. Rocky deserts. Warm earth tones and fiery sunsets. The beauty of the outdoors surrounds you wherever you go, with materials that are easy to clean and maintain.
For those that want to hit the trail even harder. It provides increased clearance and the ability to upfit your Bronco® SUV with options like a winch, safari bar, pod lights, and even a trailblazing brush guard.
A selection of easy-to-remove doors and tops. Purposeful off-road design. Rugged hardware and components. Attachable tents, multi-functional roof racks and accessories. Wherever your journey calls, Bronco® SUV answers.
Design
These models look much different from each other but share some design qualities, such as having both two- and four-door models and offering hard and soft tops. The Ford Bronco has greater ground clearance than the Wrangler for help with rocky trails, and there's also more head and legroom in the Bronco. The smoother ride and more comfortable cabin of the Bronco makes it more functional with daily trips without losing the bold stye and spirit that drivers crave.
Capability
Both of these off-road SUVs have different engine options and 4x4 systems, but the Ford Bronco provides greater off-road capability through its G.O.A.T drive modes and 418-horsepower engine that bests all Wrangler engines in specs. These models are both available with either a manual or automatic transmission, but the 7-speed manual for the new Bronco is better for off-roading than the six-speed in the 2023 Wrangler.
Why Buy Your New Bronco at Soo Motors Ford?
The search for a new Ford Bronco that suits you is easy when you come to our dealership. We have an excellent selection of 2023 Bronco models that covers various styles, packages, trim levels, and powertrains, which you can test out to see what feels right to you. Our helpful team provides all the assistance you require as you find the Bronco you want to buy, and we're easy to reach if you have questions about this off-road SUV, how it compares to others, or your financing options.
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Soo Motors Inc.
391 W. 3 Mile Road
Sault Ste Marie, MI 49783
- Sales: (906) 632-2278
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